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After our rebrand from Moravian College to Moravian University, I was having trouble embracing our new narrative. It lacked a storyline that sold the experience while connecting our “Discover Your Brilliance” tagline.
With a new videographer onboard, we set out to create a new “hype” video for Moravian University. Thirty seconds of exciting footage, upbeat music, and a voiceover that would make anyone want to be a Greyhound. But what would that voiceover say? My question, exactly.
Read moreMy best friend Julie and I love to travel. Individually, we’ve been all over the globe—Scotland, Australia, South Africa, Iceland, and more. Together, we took an unforgettable trip to Arizona a few years back. And if it weren’t for the COVID-19 pandemic, we would have added Switzerland and Germany to our list in 2020.
So when Julie, video editor extraordinaire, decided to start her own YouTube channel focused on travel itineraries and tips, I knew I could help with the branding. We started by brainstorming some names—Bucketlist Blueprint was the crowd favorite. From there, I put together some logo sketches and a color palette.
Read moreI graduated with my MBA from Moravian University on May 7, 2022. The 12-course online program took me a little less than two years to complete while working full-time at Moravian. Going back to school for a master’s degree was never on my to-do list, but it’s hard to resist when you work at a higher education institution!
Read moreI worked in Syracuse University’s Division of Marketing and Communications for almost 3.5 years. During this time, I witnessed many successes, a number of failures, and inevitable, but nonetheless difficult, change. If for nothing other my personal record, here are a few lessons I learned along the way.
Read moreTwo summers ago, I read Marie Kondo’s self-help book The Life-Changing Magic of Tidying Up. It was a fascinating and a very quick, enjoyable read. But what really stuck with me was how closely Kondo's tidying method related to the work my teammates and I were doing on Syracuse.edu. With the arrival of Netflix’s newest original, “Tidying Up,” I’m again inspired by the KonMari method and want to share with you how its reach can extend far beyond your closet.
Read moreIt started with some nice markers. Then progressed to brush pens and Microns. And now I have the iPad Pro with an Apple Pencil—talk about incredible. I’m obsessed.
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After many months of mulling it over, I decided to bite the bullet and open my own Etsy shop, Scrap It Studio!
Read moreI worked closely with Austin and Jazmin on the design of their wedding invitations, RSVP cards, and social media promotions. The couple had a defined color palette of greys, blues, and maroon and knew they wanted to include watercolor and hand lettering. Within those parameters, I was free to go wherever the design took me. I created the watercolor strokes and lettering, which set the tone for the invitation design.
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