Admissions Viewbook: Revolutionary
A new admissions viewbook to tell the Moravian College story and attract high-caliber students.
Company
Moravian College
REsponsibilities
Creative Direction & Design
Copywriting
Graphic Design
collaborators
Admission Counselors
Director of Undergraduate Admission
Editorial Director
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As we approached the Fall 2020 recruitment cycle, I had a vision for a completely reimagined viewbook that would bring the Moravian College story to life for prospective students and families who would be unable to visit campus in person due to the COVID-19 pandemic.
The concept and creative direction came into focus as I wrote the viewbook copy, pulling inspiration from my teammate’s recent Inside Moravian article. Just as the content phase was coming to a close, our team’s only graphic designer resigned. With a tight deadline from the printer, I quickly switched gears and began designing the booklet. Luckily, I had already mapped out the story and was able to let the copy inform the design! I’m very proud of the final product.
