Company

Moravian University

REsponsibilities

Content Strategy
Copywriting

Collaborators

Student Tour Guides
Campus Visit Coordinator
Creative Director
Photographer
Videographer

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The #1 question our tour guides get from students and families at the end of a campus visit: Where should we go to eat? Bethlehem, PA has so many amazing local restaurants from which to choose and I wanted to create a printed marketing piece to communicate this. A Greyhound’s Guide to Bethlehem is an iron-cross brochure that features tips from our student tour guides about the best places for breakfast, lunch, dinner, ice cream, and more around Bethlehem. I made sure to include price points and contact information—some restaurants keep odd hours and many are closed on a Monday. Moravian’s visitors receive this brochure in their personalized visit packet and our campus visit coordinator references it when asked about dining options.